The new promotion aims to support live music and encourages more musicians to get up on stage to play and sing what’s in their hearts and share it for others to enjoy.
Empire Sound Studio, located near Dallas, Texas, has recorded some of the biggest acts in music in nearly every musical genre — and one of their favorite mic brands to use in the studio is MXL. MXL Microphones got a chance to talk to Alex Gerst, engineer and founder of Empire Sound Studio, about how the studio got its start and why MXL Mics have remained mainstays in the mic locker throughout the years.
The multiple Grammy-winning producer and composer has been a big fan of MXL Mics for more than a decade. Wright first gained notoriety for arranging strings for smash hits like Michael Jackson’s “Don’t Stop ‘Till You Get Enough” and “Rock with You,” and he continues to work with top pop artists today, recording strings for Justin Timberlake’s 20/20 Experience album and Ty Dolla $ign’s Free TC. Here’s more on how MXL plays a big part in this music legend’s career.
To put it simply, because of convenience. With built-in preamps, internal analog to digital converters, and simple “plug-and-play” connectivity, USB mics have become an invaluable tool for professionals on the go. Here’s how they’re raising the bar for mobile sound quality.
Above, the first music video on MTV is now available on Youtube.
There are two media outlets that have changed the way we share and consume our music. First it was MTV. Launched on August 1, 1981 with the song Video Killed the Radio Star, MTV revolutionized the music industry by bringing music videos into our homes 24/7. This created a big demand for content. Bands everywhere went into production of their music videos.
But, the bands still had to have funding to produce their videos and professional representation to get their videos played. In that sense MTV was the same as radio, but with pictures. Not everyone could use it.
The next influential outlet is YouTube. Developed by former employees of PayPal, YouTube launched in February 2005. It allowed anyone with a video and computer to upload their video. Amazing! There was no barrier to sharing your music video with the world…almost.
There was still that pesky task of producing a video.
Enter The Digital Age
As computers became more powerful, video editing software started to come of age. Now, anyone could learn to edit a video on their home computer. Digital cameras and DSLRs became less expensive and easier to use. It was the perfect storm of cost reduction and technology advancement. Shoot a video, edit on your computer, and load it up to YouTube.
The addition of a high definition video camera to your iPhone put a professional camera in everyone’s pocket or purse. With advanced video apps, the transition from professional equipment to affordable consumer products was complete.
Apps, Apps, & More Apps
With the sophistication of iOS apps these days, a lot of your production can be done right on your device. You don’t even have to use your computer. Everything is on your phone.
1. RecoLive Multicam is a superb app that takes four iOS devices and tethers them on a wireless network. The audio track is recorded by the main device. That same device can do live, four-camera production in real time. Then save your video in HD and share it.
2. Want instant streaming? Switcher Studio also does four camera production and streams live to YouTube. This is great if you want to broadcast a live performance.
3. Another handy app is Videolicious. It takes photos and video from your camera roll and creates a slide show. Imagine shooting a series of photos and videos and adding voiceover audio afterwards. Then you upload that video to YouTube.
4. If you are using your iOS device, I recommend Filmic Pro as your production app. It has many professional camera features, such as variable frame rate, variable recording resolutions, and live audio monitoring. It is the live audio monitoring that I like the most about this app. With it, you can monitor the audio as it is being recorded to confirm an adequate audio program. It works great with our Mobile Media mics, which each have a headphone jack on the cable.
There are many more apps to choose from. These are just a few suggestions.
There are so many low cost options, where does an aspiring videomaker begin? First, determine how you want to present your music, and then look for the equipment or apps that will accomplish your vision.
Video didn’t kill the radio star, after all. Video makes the radio star!