I was invited to present audio solutions for video to a group of high school and middle school educators this past week. The group, located in Los Angeles, CA, is a consortium comprised mostly of Los Angeles Unified School District media instructors. The group is called MELA (Media Educators of Los Angeles). My contact there is Antonio Manriquez. Antonio serves at the Executive Director, as well as Video Production teacher in the Hollywood High School New Media Academy.
Programs like the one at Hollywood High School are popping up in high schools all over the country, and I suspect the world. I have been meeting with more and more of the instructors of these classes, and some of the students. It is a dedicated and focused group of people working on supplying the world with the latest content, using the latest production techniques.
The thing that impresses me the most about these educators is their level of devotion to the art of content creation, and their commitment to their students. The particular group of educators I met with at the MELA meeting (about 30 of them) battled L.A. traffic, at the height of rush hour (which is world class jam packed) in the afternoon after teaching all day. They came from all over the L.A. basin, driving as much as 30 miles to attend. This is not a paid or required activity. They have taken it upon themselves to belong to this group to further their skills. They review the latest technologies, trends, and products. There is an open discussion about the challenges they are all facing in their classrooms.
In the new world of unlimited access to the public through IPTV, YouTube, and social media sharing, there is an unquenchable appetite for content. This translates directly into jobs and careers which the students can enter if they have the right skills. These young people will shape, and in some cases already are shaping, the new media
landscape. It’s really encouraging to see these teachers helping their students enter this field, giving them the tools they need to be successful.
We all know that information translates into knowledge. And knowledge turns into power. That means that these students have the power to shape their future through video production. At a very early age, they are stepping up to become the media leaders of our world.
I was proud to be invited to speak to this group. They were hungry for new information on products they can take back to their students, to help make the best videos they can. It was a great way to spend my evening. What I learned was that we as a society are in good hands. These students are our future. And to see such hard-working educators guiding their learning activities made me confident that we are going in the right direction.
Technology for the sake of itself is just noise. When you have a dedicated group of people using this technology to bring the world important messages, you have the recipe for a bright future.